The Best for Babes Foundation is a 501(3)c nonprofit committed to tearing down the Booby Traps® that prevent mothers from reaching their breastfeeding goals. Their major annual fundraiser is the Miracle Milk® Stroll—a casual walk, not a race, that raises money and awareness for human milk banking.
Best for Babes wanted an updated, mobile-friendly website that emphasized human milk’s power to prevent necrotizing enterocolitis and would create an in-house registration solution that would avoid the high fees of event registration websites. There is also a password-protected resource page for local stroll coordinators, to keep information and guidelines in one place, as well as integration with plugins to collect donations and information via Google forms. A media section provides a one-stop-shop for links to articles and videos about the stroll and resources for the press, such as press releases, photos, and infographics.